What a local business's first 30 days of content should look like
A practical 30-day content plan for any local service business that's never posted consistently before.
Leslie Borrego
Owner · Social Media Strategist
Start with what you already know
Most local businesses freeze up when they sit down to plan content because they’re trying to be a brand. They don’t need to be a brand. They need to show up.
Here’s the 30-day starter framework we use with every new local-business client.
Week 1 — Establish presence
Five posts. Just five. Don’t try to be fancy.
- One “who we are” post with team faces
- One process video (2-3 min) walking through what you do
- One customer testimonial or review screenshot
- One FAQ answered with text on a branded background
- One behind-the-scenes shot from your day
The goal of week one is to prove to the algorithm — and to anyone landing on your profile for the first time — that you’re an active, real business.
Week 2 — Build social proof
- Two more reviews / testimonials
- One before-and-after of recent work
- One staff spotlight
- One short video answering a common objection
Week 3 — Educate
- Three “did you know” style educational posts
- One myth-busting carousel
- One short video walking through a common mistake customers make
Week 4 — Convert
- One direct offer post (limited-time discount, free consultation, etc.)
- One urgency-driven post (booking up for the season, etc.)
- One reminder of how to book or contact you
- One “thanks to our customers” recap of the month
What you’ll notice
By the end of 30 days, you’ll have 20+ pieces of evergreen content sitting in your library. Most of it can be re-edited and repurposed for the next 60 days.
Consistency in month one buys you flexibility in months two and three.
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