Notes from people who do the work.

No thought leadership. Just things we have learned running ads and producing content for 50+ businesses.

Meta Ads

Apr 17, 2026

Why most Meta Ads accounts plateau, and how to break through

The three patterns we see in nearly every underperforming Meta Ads account, and the fixes that actually work.

Javier Pichardo

Owner · Meta Ads Strategist

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Video

Apr 1, 2026

Three editing choices that quietly tank your social videos

What we learned cutting hundreds of short-form videos for client accounts, and the small choices that decide whether anyone watches past the first second.

Leslie Garza

Videographer · Video Editing Lead

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Content

Mar 21, 2026

What a local business's first 30 days of content should look like

A practical 30-day content plan for any local service business that has never posted consistently before.

Leslie Borrego

Owner · Content Strategist

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