Med Spa · Med Spa
200+ leads before a med spa even opened
A new med spa brought us in to build demand before the doors opened. By launch week we had already produced more than 200 qualified leads and a wait list of pre-booked consults.
200+
Pre-launch leads
Booked
Calendar before opening day
0
Days of empty schedule at launch
The challenge
The owners were investing heavily in build-out and equipment with no demand pipeline waiting on the other side. Without pre-launch interest, they risked opening with an empty calendar, the worst possible start for a service business with high fixed costs.
Our approach
We built a pre-launch funnel: short-form video showing the build-out and the team, a Meta Ads waitlist offer with a small grand-opening discount, and a lead pre-qualifier that filtered for people genuinely planning to book a treatment. We kept the ads running for the full pre-open window, refreshing creative weekly.
The takeaway
Pre-launch marketing is something most service businesses skip, and then regret. This client treated their soft-open window as the most important sales month of the year, and it paid off.
More work
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Next step
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