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Hard Money Lending Company · Lending

$800K loan funded in the first month — hard money lender

A hard money lender came to us looking for serious investor-borrowers. By the end of month one we'd helped them fund an $800K deal.

Meta AdsContent Strategy

$800K

Loan funded in month one

Qualified

Investor-borrowers only

1 month

From kickoff to funded deal

The challenge

Hard money lending lives or dies on deal flow from credible borrowers. The client needed a way to get in front of real estate investors who were funding-ready, not tire-kickers.

Our approach

Highly-targeted Meta Ads campaigns aimed at active real estate investors, paired with educational video content explaining the lender's terms, speed, and ideal borrower profile. We pre-qualified borrowers through the form so the lending team only spoke to qualified deals.

Notes

Lending is a credibility business. The right ads paired with the right creative do half the qualifying work before the borrower ever fills out the form.

More work

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Ready when you are

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