Home Improvement Client · Home Improvement
$130K home remodel closed in month one
A home improvement company brought us in to fill their bid pipeline. Within the first month they closed a single $130,000 home remodel from one of our leads.
$130K
Closed remodel from one lead
30 days
Time to close
Higher
Average bid value
The challenge
The client wanted bigger-ticket projects, not just small jobs. Their previous lead-gen sources were producing tons of low-budget repair inquiries that wasted estimator time.
Our approach
We built a Meta Ads campaign specifically targeting homeowners in higher-value zip codes, with creative focused on full-renovation work like kitchens, baths, and additions. Our pre-qualifying lead form filtered out small-job inquiries before they hit the team.
The takeaway
Filtering for the right leads is more valuable than maximizing volume, especially in industries where one closed deal can pay for an entire year of ad spend.
More work
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Next step
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